SUGARBERRY
SHIMMY
Our story
Our vision
To create joy in the world by helping women to feel replenished and radiant.
Our mission
To create deliciously feminine handmade jewellery that sparks women’s innate effervescence.
Our values
Look after the planet and its people.
Be women-centred. Provide fair work for creative, independent women around the world.
Be guided by playfulness, lightness and sensuality.
SHINE YOUR LIGHT
Everyday life has a habit of sapping the energy out us, especially for women. We are givers, but we put others first and run out of energy to refill our own cups.
The more lightness, space and pleasure as we can invite into our days, the more we can flow and stay buoyant.
At Sugarberry Shimmy, we make jewellery that sparks joy. We weave tiny coloured Japanese glass seed beads into shimmering patterns and combine them with delicate 14 carat gold-filled elements.
Our pieces bounce light in mesmerising colours. They are designed to make you smile when you look at them and feel radiant when you wear them.
Our earrings, necklaces and bracelets are little sparks of pleasure to carry with you throughout your day.
The purpose of our jewellery is to spark joy.
We help you to feel more replenished and radiant, so that you can shine your light brighter.
In our small way, we do good in the world ✨
LIVING BY OUR VALUES
Our jewellery is ethical and sustainable. It’s for women who care about the planet, and it’s designed to last. We don’t use any precious stones that have been mined from the Earth.
We are women centred. When you buy from us, you’re supporting creative, independent women around the world to work flexibly from home on their own terms.
We create virtually zero production waste, and our packaging and custom designed gift boxes are 100% biodegradable.
We donate to charities that our aligned with our values.
WOMEN CENTRED
When you buy from us, you're supporting creative, independent women around the world. Working with us allows them to work flexibly in their own homes and on their own terms. We are proud to support these wonderful women and we want to grow our business so we can invite more women around the world to join us.
We’ve also specially designed a dedicated gold heart necklace and $10 from every sale goes to Women for Women International to support women in countries affected by war and conflict. See below for more info.
responsible materials
We’ve worked hard to source the very best environmentally responsible materials we can find. We don’t use stones or crystals that have been mined from the Earth. We work with fine Japanese glass beads and Czech made Preciosa glass crystals. Moreover, we limit our designs to only the most durable colours so that our pieces will last for many years to come. We create zero production waste. Environmental responsibility is at the core of everything we do.
zero plastic packaging
We're super proud of our beautiful complimentary gift boxes made from recyclable cardboard and cotton ball padding. We’ve avoided the standard foam padded boxes and custom designed for you a jewellery box to treasure your pieces in. It’s really a star attraction on its own – and we give it to you free with every purchase.
On top of this we use 100% recycled paper padded bags to send your jewellery to you.
No plastic packaging, ever.
OUR MATERIALS
We weave our jewellery by hand with a needle and thread, using the finest quality tiny Japanese glass seed beads in the world.
Japanese seed beads are renowned for their exceptional consistency, durability and colour, and we’ve carefully chosen the best of the best. To make our pieces longer-lasting, we only use colours that have the highest ratings for durability.
We use Japanese Miyuki Delica beads for most of our designs because their cylindrical shape is famously consistent. When our designs call for round beads, we use Japanese Toho beads, the most consistent round seed beads in the world. These gorgeous tiny glass beads keep our earring, necklace and bracelet designs beautifully balanced and symmetrical.
Our jewellery is 100% nickel-free.
Our earring hooks, chains, jump rings and clasps are 14 carat gold-filled and rose gold-filled. You can read more about what gold-filled means on our FAQs page. It’s up to 10 times thicker than gold plating and won’t chip or flake. It will last for many years and is much more affordable than solid gold. We love it.
OUR DESIGN PROCESS
Making jewellery that is long lasting, original and exceptionally beautiful takes time and patience.
Before we launched, our owner Jules spent 15 months perfecting the patterns, colours and materials for our designs. She designed and re-designed each pattern first in one plain colour, making and pulling apart until each design was perfect.
Then she did the same thing for the colours, making and pulling apart each piece with different colour combinations and playing with different placings for the highlights colours.
Jules carefully selects our bead colours and finishes based on how much they sparkle versus how durable they are. She’s also guided by how well each colour translates into different designs so that we can create beautiful matching sets.
For every design that you see in our collection there are endless patterns and variations that didn’t make the cut.
Jules pours her heart into every piece and every variation.
The results make our hearts sing.
I know a design is right because I fall in love with it at first sight.
If it doesn’t make me swoon, I go back and make it again and again until I get it right.
It takes ridiculous patience and dedication, but I want to make jewellery that gives me a rush of joy every time I see it. Every time! That’s a big ask. But for me, there’s no point otherwise. The whole point of our favourite pieces of jewellery is to make us feel joy.
Jules is forever designing more patterns and experimenting with more colours. You can read more about her story below.
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Meet the team
KATERINA KOPCHUK
Graphic Designer
Kharkiv, Ukraine
“I am Kateryna and I am from the city of Kharkiv in Ukraine. As far back as I can remember, I loved creativity and everything connected with it – from needlework to design. I am very happy that I am a designer and that I can bring my ideas and the ideas of my clients to life. I also love to travel and meet new people around the world.”
You can see more of Kateryna’s work on Behance.
AINI JAMIATUL
Maker
Kuala Lumpur, Malaysia
“Hi! My name is Aini. I was born and bred in Malaysia, a small country in South-East Asia. Working with beads was quite a challenge at first since it is so little. Thanks to my patience, I managed to get through it – hoorah!! Even though I sometimes do lose patience with our little friends, I also developed a love and hate relationship with them and then fell in love them, so that is why I decided to work with Sugarberry Shimmy. Everyone’s dream is to work with what they love most and for me, arts and crafts. Things that I love to do in my free time are playing games and scrolling through social media to look for anything up to date haha! I’m really glad that I am a part of the Sugarberry Shimmy team!”
JULES MORADI
Founder, Owner, Designer & Maker
Logan/Yugambeh country, Australia
“Keeping my inner spark shining bright is something that I’ve been a bit obsessed with for years.
Without medication, my energy is either high as a kite and overflowing, or it’s utterly gone.
I have bipolar 2 disorder. Onset happened in my mid-20s, but I was misdiagnosed with chronic fatigue syndrome for the first twelve years. That meant that in that time I didn’t have access to medication. For 12 years, I swung between long, dysfunctional periods of depression where it was a mammoth effort to move, speak and think, and highly productive periods where I felt like I was superwoman. I kept thinking I was well in the high periods, but in hindsight, I was ‘hypomanic’.
In a hypomanic state, my energy vibrates at an extremely high frequency. I feel pure joy and love. Ideas and solutions flow through me, and I have the energy and cognitive acuity to follow through and make big things happen. But they are short‑lived, especially on meds.
And my meds don’t protect me from those dysfunctional lows either. Far from it. My daily challenge and focus is getting the balance right so I can maintain all the good practices I learnt early on as a preventative; so I can maintain my spark.
Travel and being in nature are the things that make me feel most alive. I’ve done some spectacular solo travel in Latin America and Europe – and done some crazy things in those hypomanic states.
Bipolar is a blessing because it forces me to keeping focusing on my physical, spiritual and mental health, day after day. But it also makes it hard to fit in well in the normal world. In a regular job, I inevitably hit a bipolar low. Being an introvert and extreme empath adds to the complexity. With difficulty, I finished a Bachelor of Community Education, and I already had a Diploma of Health Science (Massage Therapy).
Over the years I’ve had more admin jobs than I can poke a stick at, and I’ve tried copywriting, web design, life drawing modelling and working in a float tank studio (that, I adored!). In my home town of Canberra, I celebrated women with the massage business that I founded for pregnant and postnatal women and their babies, looking after women at that precious time in their lives.
Inevitably in a regular job, I become disillusioned from trying to encourage my company or workplace to become more sustainable – to create less waste, use less energy and recycle and re-use more. Nowhere was this more extreme than when I worked at one of Australia’s biggest jewellery and watch retailers. In 2022, this company was still sending millions of single-use zip lock packaging bags to landfill, instead of re-using or recycling. They accepted shipments from massive global brands like Guess and Seiko that were packaged with polystyrene foam peanuts and huge single-use plastic boards to protect posters, without ever challenging those companies to create less waste.
This company owned Angus & Coote, Prouds and Goldmark and they had a lot of money. But they didn’t have any sustainability frameworks because they actually didn’t care. They put money before people and the planet. Their supply chains were a secret, so it was impossible to tell if the people overseas making their jewellery were being paid living wages. Judging from the enormous markup they applied and their secrecy, I doubt it.
I care too much about the environment and living wages to work for a company that doesn’t care. And it’s also demoralising that so many consumers keeping supporting these big brands. Big companies can only get away with it because consumers keep buying their stuff without challenging them to do better.
I founded Sugarberry Shimmy so I could work independently from home, doing something creative and beautiful, staying true to my ethical and environmental principles, and hopefully, keeping that inner spark shining bright and staying well. That is my ‘why.’ I’m entirely self‑taught, and I’m proud that all my designs are all original.
I make jewellery for women who are led by joy and who care about people and the environment.
Sugarberry Shimmy means so much more than jewellery to me. I’ve created a business that truly fills my heart. I get to work with creative, independent women around the world. I design pieces in breathtaking colours that make women feel radiant. I get to be as green and sustainable as I possibly can, and I get to support charities that are aligned with my values.
Welcome to Sugarberry Shimmy. Join me and keep your own inner spark shining bright. Come on in and feel divine, knowing that you’re supporting a small business that does good in the world.”
Thank you so much for shopping with us.